Katharine Howie - Concepedia

Author

Katharine Howie

Also Known As

Katharine Howie, Katharine M. Howie

Publications

457

Citations

H-Index

Concepts

All Affiliations

Katharine Howie is an author at University of Lethbridge specializing in management, marketing, and cause-related marketing.

#	Concept	H-Index	Publications	Citations
1	Management	3	3	278
2	Marketing	3	3	278
3	Business	2	2	176
4	Social Sciences	1	1	106
5	Culture	1	1	154

Katharine Howie

Publications

432

Citations

H-Index

Page 1

	Year	Citations
Spirituality, Moral Identity, and Consumer Ethics: A Multi-cultural Study Scott J. Vitell, Robert Allen King, Katharine Howie, Journal of Business Ethics CultureMoral IdentityConsumer CultureConsumerismSpirituality	2015	154
What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions Parker J. Woodroof, Katharine Howie, Holly A. Syrdal, Journal of Product & Brand Management Behavioral Decision MakingProduct EfficacyConsumer StudyConsumer ResearchConsumer Attitude	2020	106
Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial Katharine Howie, Lifeng Yang, Scott J. Vitell, Journal of Business Ethics AdvertisingBehavioral Decision MakingConsumer StudyInteractive MarketingDefensive Denial	2015	102
The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars Parker J. Woodroof, George D. Deitz, Katharine Howie, Journal of the Academy of Marketing Science Most Admired All-starsFirm ValueManagementBusinessBusiness Strategy	2019	70

Page 1