Concepedia

Katharine Howie

KH

4

Publications

432

Citations

4

H-Index

2015

Active since

Affiliations

University of Lethbridge(Current)

Conway School of Landscape Design

University of Central Arkansas

University of Mississippi

Katharine Howie is an author at University of Lethbridge specializing in management, marketing, and cause-related marketing.

Top concepts

MarketingManagementBusinessPersuasionConsumer BehaviorConsumer ResearchCause-related MarketingMarketing CommunicationBehavioral Decision MakingCulture

Publications per year

2015–2020

4

Publications

4

Spirituality, Moral Identity, and Consumer Ethics: A Multi-cultural Study

Scott J. Vitell, Robert Allen King, Katharine Howie et al. · Journal of Business Ethics · 2015 · 154 citations

Culture, Moral Identity, Consumer Culture +3

What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions

Parker J. Woodroof, Katharine Howie, Holly A. Syrdal et al. · Journal of Product & Brand Management · 2020 · 106 citations

Behavioral Decision Making, Product Efficacy, Consumer Study +23

Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial

Katharine Howie, Lifeng Yang, Scott J. Vitell et al. · Journal of Business Ethics · 2015 · 102 citations

Advertising, Behavioral Decision Making, Consumer Study +14

The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars

Parker J. Woodroof, George D. Deitz, Katharine Howie et al. · Journal of the Academy of Marketing Science · 2019 · 70 citations

Most Admired All-stars, Firm Value, Management +8

Rows per page

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