Concepedia
Statistics
Publications
15
Citations
655
H-Index
12
Active since
2013
Affiliations
Fuyang Normal University(Current)
University of Mississippi
China University of Mining and Technology
Beijing Institute of Technology
The Ohio State University
Lifeng Yang is an author at Fuyang Normal University specializing in psychology, consumer behavior, and marketing.
Publications per year
2013–2023
How do environmental values impact green product purchase intention? The moderating role of green trust
Guangxia Li, Lifeng Yang, Baojie Zhang et al. · Environmental Science and Pollution Research · 2021 · 160 citations
Natural Resources, Marketing, Corporate Social Responsibility +13
Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial
Katharine Howie, Lifeng Yang, Scott J. Vitell et al. · Journal of Business Ethics · 2015 · 106 citations
Business, Marketing, Marketing Management +16
What is bullying hiding? Exploring antecedents and potential dimension of knowledge hiding
Yunyun Yuan, Lifeng Yang, Jia Wei · Journal of Knowledge Management · 2020 · 91 citations
Management, Organization Studies, Organizational Behavior +15
How Does Employee Green Behavior Impact Employee Well-Being? An Empirical Analysis
Baojie Zhang, Lifeng Yang, Feiyu Chen · International Journal of Environmental Research and Public Health · 2021 · 86 citations · Full text
Social Sciences, Organizational Behavior, Environmental Psychology +7
The Role of Implicit Theories in Evaluations of “Plus-Size” Advertising
Melissa Cinelli, Lifeng Yang · Journal of Advertising · 2016 · 32 citations
Business, Marketing, Psychology +17
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