Concepedia
Statistics
Publications
14
Citations
609
H-Index
12
Active since
2013
Affiliations
Fuyang Normal University(Current)
University of Mississippi
China University of Mining and Technology
Beijing Institute of Technology
The Ohio State University
Lifeng Yang is an author at Fuyang Normal University specializing in management, behavioral sciences, and marketing.
Top concepts
ManagementMarketingConsumer BehaviorBehavioral ScienceBusinessPsychologyConsumer ResearchOrganizational BehaviorBehavioral Decision MakingMotivation
Publications per year
2013–2023
How do environmental values impact green product purchase intention? The moderating role of green trust
Guangxia Li, Lifeng Yang, Baojie Zhang et al. · Environmental Science and Pollution Research · 2021 · 152 citations
Green Product, Green Marketing, Sustainable Development +13
Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial
Katharine Howie, Lifeng Yang, Scott J. Vitell et al. · Journal of Business Ethics · 2015 · 102 citations
Advertising, Behavioral Decision Making, Consumer Study +14
What is bullying hiding? Exploring antecedents and potential dimension of knowledge hiding
Yunyun Yuan, Lifeng Yang, Cheng Xiang-yang et al. · Journal of Knowledge Management · 2020 · 85 citations
Organizational Characteristic, Social Psychology, Social Influence +27
How Does Employee Green Behavior Impact Employee Well-Being? An Empirical Analysis
Baojie Zhang, Lifeng Yang, Cheng Xiang-yang et al. · International Journal of Environmental Research and Public Health · 2021 · 80 citations · Full text
Green Marketing, Engineering, Sustainable Development +16
The Role of Implicit Theories in Evaluations of “Plus-Size” Advertising
Melissa Cinelli, Lifeng Yang · Journal of Advertising · 2016 · 30 citations
Behavioral Decision Making, Targeted Advertising, Consumer Research +21
1–5 of 14