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Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial

AdvertisingBehavioral Decision MakingConsumer StudyInteractive MarketingDefensive DenialMotivationSocial MarketingMarketing CommunicationConsumer ResearchConsumer ParticipationConsumer BehaviorManagementCustomer ParticipationCause-related MarketingConsumer AppealMarketingPersuasion