Customer Participation is a behavioral variable within services marketing that denotes the extent to which customers engage in the co-production of services by actively contributing inputs, actions, or resources during service delivery, thereby distinguishing it from passive consumption.
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Roderick J. Brodie, Linda D. Hollebeek, Biljana Jurić et al. · Journal of Service Research · 2011 · 3.4K citations
Measuring Consumer Involvement Profiles
Gilles Laurent, Jean‐Noël Kapferer · Journal of Marketing Research · 1985 · 2K citations
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