Gilles Laurent - Concepedia

Author

Gilles Laurent

Also Known As

Bernard Dubois, Brown, Bruce, Choffray, Jean-Marie, G LAURENT, G Laurent, G. Laurent, Gilles Laurent, Gilles, LAURENT, Lageat, Thierry, Laurent, G

210

Publications

5.7K

Citations

H-Index

Concepts

All Affiliations

HEC Paris University of South Australia Cornell University ESCP Business School University of Michigan

About

Gilles Laurent is an author at HEC Paris specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	16	19	4.4K
2	Business	13	13	4.1K
3	Behavioral Sciences	7	7	512
4	Social Sciences	2	2	50
5	Engineering	1	1	24

Gilles Laurent

Publications

5.1K

Citations

H-Index

Page 1

	Year	Citations
Measuring Consumer Involvement Profiles Gilles Laurent, Jean‐Noël Kapferer Journal of Marketing Research Involvement ProfileConsumer MotivationConsumer StudyConsumer ResearchBuying Behavior	1985	2K
Measuring Consumer Involvement Profiles Gilles Laurent, Jean‐Noël Kapferer Journal of Marketing Research Involvement ProfileConsumer MotivationConsumer StudyConsumer ResearchBuying Behavior	1985	757
Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations Raphaëlle Lambert-Pandraud, Gilles Laurent, Eric Lapersonne Journal of Marketing Consumer EconomicsBehavioral Decision MakingOlder ConsumersConsumer StudyConsumer Research	2005	307
Consumer rapport to luxury : analyzing complex and ambivalent attitudes Bernard Dubois, Gilles Laurent, Sandor Czellar OpenGrey (Institut de l'Information Scientifique et Technique)	2001	291
Where do consumers think luxury begins? A study of perceived minimum price for 21 luxury goods in 7 countries Jean‐Noël Kapferer, Gilles Laurent Journal of Business Research MarketingEconomicsLuxuryConsumer CultureLuxury Begins	2015	260
Further evidence on the consumer involvement profile: Five antecedents of involvement Jean‐Noël Kapferer, Gilles Laurent Psychology and Marketing Customer SatisfactionLarge SamplesBehavioral SciencesAdvertisingConsumer Study	1993	220
Pursuing the concept of luxury: Introduction to the JBR Special Issue on “Luxury Marketing from Tradition to Innovation” Jean‐Louis Chandon, Gilles Laurent, Pierre Valette‐Florence Journal of Business Research CultureLuxuryJbr Special IssueConsumer CultureLuxury Brand Management	2015	175
The Functions of Luxury: A Situational Approach to Excursionism Gilles Laurent, Bernard Dubois HAL (Le Centre pour la Communication Scientifique Directe)	1996	140
The Underlying Structure of Brand Awareness Scores Gilles Laurent, Jean‐Noël Kapferer, Françoise Roussel Marketing Science Consumer UncertaintyEmpirical GeneralizationConsumer StudyBrand StrategyConsumer Research	1995	126
A Benefit Congruency Framework of Sales Promotion Effectiveness Pierre Chandon, Brian Wansink, Gilles Laurent Journal of Marketing Customer SatisfactionConsumer StudyConsumer ResearchUtilitarian BenefitsBuying Behavior	2000	124

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