Concepedia

Gilles Laurent

GL

Statistics

Publications

27

Citations

5.1K

H-Index

20

Active since

1985

Affiliations

HEC Paris(Current)

University of Illinois Urbana-Champaign

University of South Australia

Cornell University

ESCP Business School

Gilles Laurent is an author at HEC Paris specializing in marketing, business, and consumer behavior.

Publications per year

1985–2017

27

Publications

27

Measuring Consumer Involvement Profiles

Gilles Laurent, Jean‐Noël Kapferer · Journal of Marketing Research · 1985 · 2K citations

Business, Marketing, Marketing Management +14

Measuring Consumer Involvement Profiles

Gilles Laurent, Jean‐Noël Kapferer · Journal of Marketing Research · 1985 · 762 citations

Business, Marketing, Marketing Management +14

Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations

Raphaëlle Lambert-Pandraud, Gilles Laurent, Eric Lapersonne · Journal of Marketing · 2005 · 314 citations

Business, Marketing, Marketing Management +17

Consumer rapport to luxury : analyzing complex and ambivalent attitudes

Bernard Dubois, Gilles Laurent, Sandor Czellar · OpenGrey (Institut de l'Information Scientifique et Technique) · 2001 · 291 citations

Business, Marketing, Social Psychology +13

Where do consumers think luxury begins? A study of perceived minimum price for 21 luxury goods in 7 countries

Jean‐Noël Kapferer, Gilles Laurent · Journal of Business Research · 2015 · 269 citations

Social Sciences, Economics, Marketing +14

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