Concepedia

Raphaëlle Lambert-Pandraud

RL

Statistics

Publications

6

Citations

896

H-Index

6

Active since

2005

Affiliations

HEC Paris(Current)

ESCP Business School

ESCP Business School

University of Oregon

Raphaëlle Lambert-Pandraud is an author at HEC Paris specializing in brand management, business, and marketing management.

Publications per year

2005–2016

6

Publications

6

Why do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness

Raphaëlle Lambert-Pandraud, Gilles Laurent · Journal of Marketing · 2010 · 331 citations

Business, Marketing, Marketing Management +8

Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations

Raphaëlle Lambert-Pandraud, Gilles Laurent, Eric Lapersonne · Journal of Marketing · 2005 · 314 citations

Business, Marketing, Marketing Management +17

Decision making and brand choice by older consumers

Catherine Cole, Gilles Laurent, Aimée Drolet et al. · Marketing Letters · 2008 · 119 citations

Business, Marketing, Marketing Management +16

Cognition, Persuasion and Decision Making in Older Consumers

Carolyn Yoon, Gilles Laurent, Helene H. Fung et al. · Marketing Letters · 2005 · 89 citations · Full text

Social Sciences, Behavioral Sciences, Psychology +14

Impact of age on brand awareness sets: a turning point in consumers’ early 60s

Raphaëlle Lambert-Pandraud, Gilles Laurent, Étienne Mullet et al. · Marketing Letters · 2016 · 28 citations

Business, Marketing, Marketing Management +11

1–5 of 6