Statistics
Publications
2
Citations
236
H-Index
2
Active since
1995
Affiliations
HEC Paris(Current)
Gilles Laurent is an author at HEC Paris specializing in consumer behavior, business, and consumer decision-making.
Publications per year
1995–2008
2
2
Decision making and brand choice by older consumers
Catherine Cole, Gilles Laurent, Aimée Drolet et al. · Marketing Letters · 2008 · 119 citations
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