Statistics
Publications
1
Citations
119
H-Index
1
Active since
2008
Affiliations
Brandeis University(Current)
Catherine Cole is an author at Brandeis University specializing in brand management, consumer brand perception, and strategic marketing.
Publications per year
2008–2008
1
1
Decision making and brand choice by older consumers
Catherine Cole, Gilles Laurent, Aimée Drolet et al. · Marketing Letters · 2008 · 119 citations
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