International Journal of Research in Marketing · 1995 · 117 citations · 32 references
BusinessEconomicsMarketingConsumer BehaviorMicroeconomicsConsumer Decision-makingConsumer Demand AnalysisConsumer InvolvementConsumer TheoryDemand TheoryDiscrete Choice ModelsBehavioral Consumer TheoryConsumer Decision-making AnalysisCustomer Purchase Pattern AnalysisEmpirical EvaluationPurchase Need FormationVehicle Ownership Choice Models
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A BEHAVIORAL MODEL OF RATIONAL CHOICE
Herbert A. Simon · The Quarterly Journal of Economics · 1955 · 15.3K citations
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