Concepedia

Customer Purchase Pattern Analysis

Customer Purchase Pattern Analysis is a methodological framework within merchandising analytics that identifies and interprets recurrent, quantifiable behaviors in consumer buying activities by analyzing transactional data to reveal temporal, categorical, and sequential regularities in purchasing decisions.

137

Publications

7.2K

Citations

386

Authors

196

Institutions

Publications per year

2017–2026

65

Parents

Publications

137

Customer Base Analysis: An Industrial Purchase Process Application

David C. Schmittlein, Robert A. Peterson · Marketing Science · 1994 · 334 citations

, , +10

Patterns of Buyer Behavior: Regularities, Models, and Extensions

Mark Uncles, A. S. C. Ehrenberg, Kathy Hammond · Marketing Science · 1995 · 271 citations

, , +16

A Taxonomy of Prepurchase Information Gathering Patterns

John D. Claxton, Joseph N. Fry, Bernard Portis · Journal of Consumer Research · 1974 · 267 citations

, , +15

A machine learning framework for customer purchase prediction in the non-contractual setting

Andrés Martínez, Claudia Schmuck, Sergiy Pereverzyev et al. · European Journal of Operational Research · 2018 · 257 citations

, , +15

The influence of loyalty programme membership on customer purchase behaviour

Lars Meyer‐Waarden · European Journal of Marketing · 2008 · 249 citations

, , +12

1–5 of 137

Authors

386

  1. KY
    Katsutoshi Yada

    Kansai University, Japan

    3 publications · 96 citations

    3

    h-index

  2. AS
    A. S. C. Ehrenberg

    London Business School, United Kingdom

    3 publications · 369 citations

    3

    h-index

  3. PS
    Peter S. Fader

    University of Pennsylvania, United States

    3 publications · 112 citations

    3

    h-index

  4. DP
    Dino Pedreschi

    University of Pisa, Italy

    3 publications · 61 citations

    3

    h-index

  5. GJ
    G. J. Goodhardt

    London South Bank University, United Kingdom

    2 publications · 98 citations

    2

    h-index

1–5 of 386

Institutions

196

  1. Kansai University

    Suita, Japan

    4 h-index

    6 publications

    159 citations

  2. The University of Texas at Austin

    Austin, United States

    3 h-index

    4 publications

    379 citations

  3. Korea Advanced Institute of Science and Technology

    Daejeon, South Korea

    3 h-index

    4 publications

    187 citations

  4. University of Pisa

    Pisa, Italy

    3 h-index

    5 publications

    105 citations

  5. Istituto di Scienza e Tecnologie dell'Informazione "Alessandro Faedo"

    Pisa, Italy

    3 h-index

    6 publications

    128 citations

  6. Carnegie Mellon University

    Pittsburgh, United States

    3 h-index

    4 publications

    528 citations

  7. University of Pennsylvania

    Philadelphia, United States

    2 h-index

    3 publications

    68 citations

  8. University of Virginia

    Charlottesville, United States

    2 h-index

    2 publications

    265 citations

1–8 of 196

Venues

  1. Expert Systems with Applications

    9 publications · 360 citations

    9

    h-index

  2. Marketing Science

    7 publications · 738 citations

    7

    h-index

  3. Journal of Retailing and Consumer Services

    6 publications · 363 citations

    6

    h-index

  4. Journal of Marketing Research

    5 publications · 539 citations

    5

    h-index

  5. European Journal of Operational Research

    3 publications · 385 citations

    3

    h-index

1–5