Merchandising Analytics

Merchandising Analytics is a subfield of Retail Analytics that systematically applies data analysis and quantitative methods to optimize product assortment, pricing, promotion, and placement decisions in order to enhance sales performance and customer satisfaction at the venue or course level.

Publications

6.4K

Citations

218

Authors

128

Institutions

Publications per year

2017–2026

Parents

Retail Analytics

Children

Customer Purchase Pattern AnalysisDemand Forecasting For MerchandisingLocalized MerchandisingProduct Lifecycle AnalysisProduct Placement AnalysisProduct Visibility AnalysisRetail Basket AnalysisSales Performance AttributionSpace Productivity AnalysisStock Replenishment Optimization

Publications

The Future of Retailing

Dhruv Grewal, Anne L. Roggeveen, Jens Nordfält · Journal of Retailing · 2017 · 1K citations · Full text

Business, Business Analytics, Retail Management +17

The Role of Big Data and Predictive Analytics in Retailing

Eric T. Bradlow, Manish Gangwar, Praveen K. Kopalle et al. · Journal of Retailing · 2017 · 488 citations

Business, Business Analytics, Retail Management +14

Sales forecasting using extreme learning machine with applications in fashion retailing

Zhan-Li Sun, Tsan‐Ming Choi, Kin-Fan Au et al. · Decision Support Systems · 2008 · 423 citations

Business, Business Analytics, Marketing +12

How Artificial Intelligence (AI) is Reshaping Retailing

Venkatesh Shankar · Journal of Retailing · 2018 · 387 citations

Business, Computer Science, Retail Management +12

How artificial intelligence will affect the future of retailing

Abhijit Guha, Dhruv Grewal, Praveen K. Kopalle et al. · Journal of Retailing · 2021 · 300 citations

Business, Marketing, Retail Management +12

1–5 of 83

Authors

218

PK
Praveen K. Kopalle
Dartmouth College, United States
3 publications · 847 citations
3
h-index
LY
Lei Yang
Hong Kong Polytechnic University, Hong Kong SAR China
3 publications · 191 citations
3
h-index
YY
Yong Yu
Kagoshima University, Japan
2 publications · 527 citations
2
h-index
YL
Yunhao Liu
Tsinghua University, China
2 publications · 154 citations
2
h-index
XZ
Xiaolong Zheng
Beijing University of Posts and Telecommunications, China
2 publications · 154 citations
2
h-index

1–5 of 218

Institutions

128

1–8 of 128

Venues

Journal of Retailing
8 publications · 2.5K citations
8
h-index
Journal of Retailing and Consumer Services
6 publications · 377 citations
6
h-index
Linguistic and Philosophical Investigations
5 publications · 111 citations
5
h-index
Journal of Marketing
JM · 4 publications · 317 citations
4
h-index
INFORMS Journal on Applied Analytics
2 publications · 25 citations
2
h-index

1–5