Concepedia

Product Placement Analysis

Product Placement Analysis is a merchandising analytics method that systematically evaluates the strategic positioning of products within retail environments to optimize visibility, accessibility, and consumer engagement relative to competing items.

84

Publications

4.6K

Citations

171

Authors

120

Institutions

Publications per year

2017–2026

19

Parents

Publications

84

A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies

Alain d’Astous, Francis Chartier · Journal of Current Issues & Research in Advertising · 2000 · 330 citations

, , +14

Practitioners' evolving views on product placement effectiveness

James A. Karrh, Kathy Brittain McKee, Carol J. McKee · Journal of Advertising Research · 2003 · 265 citations

, , +8

Branded Entertainment: A New Advertising Technique or Product Placement in Disguise?

Simon Hudson, David Hudson · Journal of Marketing Management · 2006 · 242 citations

, , +14

Toward a Framework of Product Placement: Theoretical Propositions

Cristel Antonia Russell · ACR North American Advances · 1998 · 223 citations

, , +13

Understanding Attitudes Toward and Behaviors in Response to Product Placement

Federico de Gregorio, Yongjun Sung · Journal of Advertising · 2010 · 202 citations

, , +13

1–5 of 84

Authors

171

  1. JM
    Jörg Matthes

    University of Vienna, Austria

    4 publications · 166 citations

    4

    h-index

  2. CA
    Cristel Antonia Russell

    American University, United States

    4 publications · 535 citations

    4

    h-index

  3. YS
    Yongjun Sung

    Korea University, South Korea

    3 publications · 293 citations

    3

    h-index

  4. FF
    Fanny Fong Yee Chan

    Hang Seng University of Hong Kong, Hong Kong SAR China

    3 publications · 63 citations

    3

    h-index

  5. RB
    Ram Bezawada

    University at Buffalo, State University of New York, United States

    2 publications · 120 citations

    2

    h-index

1–5 of 171

Institutions

120

  1. The University of Texas at Austin

    Austin, United States

    4 h-index

    7 publications

    596 citations

  2. University of Vienna

    Vienna, Austria

    4 h-index

    8 publications

    374 citations

  3. Hang Seng University of Hong Kong

    Shatin, Hong Kong

    3 h-index

    3 publications

    63 citations

  4. Arizona State University

    Tempe, United States

    3 h-index

    3 publications

    339 citations

  5. University of Florida

    Gainesville, United States

    3 h-index

    4 publications

    661 citations

  6. University of Kent

    Canterbury, United Kingdom

    2 h-index

    3 publications

    81 citations

  7. University at Buffalo, State University of New York

    Buffalo, United States

    2 h-index

    2 publications

    120 citations

  8. University of South Australia

    Adelaide, Australia

    2 h-index

    3 publications

    58 citations

1–8 of 120

Venues

  1. International Journal of Advertising

    IJA · 10 publications · 478 citations

    10

    h-index

  2. Journal of Promotion Management

    JPM · 6 publications · 181 citations

    6

    h-index

  3. Journal of Advertising

    5 publications · 339 citations

    5

    h-index

  4. Journal of Current Issues & Research in Advertising

    JCIRA · 5 publications · 555 citations

    5

    h-index

  5. Journal of Marketing

    JM · 4 publications · 382 citations

    4

    h-index

1–5