ACR North American Advances · 1998 · 223 citations · 0 references
ManagementMarketingNew Product DevelopmentProduct DesignProduct ManagementProduct ConfigurationProduct Design TheoryProduct DevelopmentProduct PlanningProduct-market FitProduct-process AlignmentHorizontal Product PlacementPoint-of-sale PlacementProduct Placement AnalysisProduct Placement OptimizationProduct Placement Strategy