New Product Development is the systematic organizational process by which firms conceive, design, develop, and commercialize new products or services to address identified market opportunities.
13.3K
Publications
1M
Citations
21.6K
Authors
4.5K
Institutions
Publications per year
2017–2026
3K
Publications
13.3K
A New Product Growth for Model Consumer Durables
Frank M. Bass · Management Science · 1969 · 5.9K citations
Understanding dynamic capabilities
Sidney G. Winter · Strategic Management Journal · 2003 · 5.1K citations · Full text
Lead Users: A Source of Novel Product Concepts
Eric von Hippel · Management Science · 1986 · 4.6K citations
1–5 of 13.3K
Authors
21.6K
- RG
79
h-index
- RJ
47
h-index
- EJ
40
h-index
- EJ
36
h-index
- AG
36
h-index
1–5 of 21.6K
Institutions
4.5K
Massachusetts Institute of Technology
Cambridge, United States
71 h-index
249 publications
41.4K citations
Michigan State University
East Lansing, United States
70 h-index
190 publications
24.9K citations
McMaster University
Hamilton, Canada
56 h-index
93 publications
18.8K citations
The University of Texas at Austin
Austin, United States
54 h-index
163 publications
16.8K citations
Delft University of Technology
Delft, The Netherlands
52 h-index
205 publications
18.8K citations
Erasmus University Rotterdam
Rotterdam, The Netherlands
51 h-index
127 publications
13.8K citations
Pennsylvania State University
State College, United States
49 h-index
217 publications
15K citations
University of Illinois Urbana-Champaign
Urbana, United States
48 h-index
101 publications
13.5K citations
1–8 of 4.5K
Venues
- Journal of Product Innovation Management
1K publications · 133.9K citations
196
h-index
- Management Science
154 publications · 48.7K citations
96
h-index
- Journal of Marketing
JM · 166 publications · 38.3K citations
93
h-index
- Industrial Marketing Management
200 publications · 19.6K citations
84
h-index
- Journal of Marketing Research
151 publications · 27.3K citations
81
h-index
1–5