Product Testing is a systematic evaluation process within new product development that involves assessing a product’s performance, functionality, and usability under controlled conditions to verify conformity to design specifications and user requirements.
552
Publications
25.2K
Citations
1.4K
Authors
578
Institutions
Publications per year
2017–2026
115
Publications
552
Managing What Consumers Learn from Experience
Stephen J. Hoch, John Deighton · Journal of Marketing · 1989 · 1K citations
Product design and development
William Aston · Biosensors and Bioelectronics · 1992 · 1K citations
Online controlled experiments at large scale
Ron Kohavi, Alex Deng, Brian Frasca et al. · 2013 · 432 citations
1–5 of 552
Authors
1.4K
- KLKristin L. Wood
Singapore University of Technology and Design, Singapore
6 publications · 221 citations
6
h-index
- ML
6
h-index
- AC
6
h-index
- NJ
5
h-index
- YL
5
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1–5 of 1.4K
Institutions
578
The University of Texas at Austin
Austin, United States
10 h-index
30 publications
916 citations
Microsoft (United States)
Redmond, United States
9 h-index
31 publications
4.2K citations
IBM (United States)
Armonk, United States
8 h-index
11 publications
297 citations
Carnegie Mellon University
Pittsburgh, United States
8 h-index
16 publications
813 citations
Texas Instruments (United States)
Dallas, United States
8 h-index
19 publications
438 citations
Technische Universität Braunschweig
Braunschweig, Germany
7 h-index
20 publications
911 citations
Lund University
Lund, Sweden
7 h-index
14 publications
463 citations
Technische Universität Darmstadt
Darmstadt, Germany
6 h-index
8 publications
407 citations
1–8 of 578
Venues
- Journal of Product Innovation Management
22 publications · 2.4K citations
21
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- Food Quality and Preference
9 publications · 358 citations
9
h-index
- IEEE Design & Test of Computers
8 publications · 138 citations
8
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- Procedia CIRP
7 publications · 254 citations
7
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- Journal of Marketing Research
7 publications · 771 citations
7
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1–5