Statistics
Publications
52
Citations
13.5K
H-Index
40
Active since
1983
Stephen J. Hoch is an author at University of Pennsylvania specializing in business, marketing, and psychology.
Publications per year
1983–2018
52
52
Managing What Consumers Learn from Experience
Stephen J. Hoch, John Deighton · Journal of Marketing · 1989 · 1K citations
Shelf management and space elasticity
Xavier Drèze, Stephen J. Hoch, Mary E. Purk · Journal of Retailing · 1994 · 661 citations
Why Store Brand Penetration Varies by Retailer
Stephen J. Hoch · Marketing Science · 1997 · 598 citations
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