3
Publications
1.1K
Citations
3
H-Index
1994
Active since
Affiliations
American Marketing Association(Current)
Mary E. Purk is an author at American Marketing Association specializing in business, economics, and discrete mathematics.
Top concepts
BusinessGeometryEconomicsMarketingManagementSearch CostsConsumer BehaviorConsumer ResearchConsumer UncertaintyDiscrete Mathematics
Publications per year
1994–1994
3
3
Shelf management and space elasticity
Xavier Drèze, Stephen J. Hoch, Mary E. Purk · Journal of Retailing · 1994 · 659 citations
EDLP, Hi-Lo, and Margin Arithmetic
Stephen J. Hoch, Xavier Drèze, Mary E. Purk · Journal of Marketing · 1994 · 328 citations
Mathematical Programming, Consumer Uncertainty, Geometry +21
EDLP, Hi-Lo, and Margin Arithmetic
Stephen J. Hoch, Xavier Drèze, Mary E. Purk · Journal of Marketing · 1994 · 162 citations
Mathematical Programming, Consumer Uncertainty, Geometry +21
Rows per page
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