Market Share

Market Share is a performance metric that quantifies the proportion of total market sales or activity attributed to a specific firm, product, or entity within a defined market context.

4.8K

Publications

333.3K

Citations

10.3K

Authors

3K

Institutions

Publications per year

2017–2026

1.2K

Authors

10.3K

  1. WM
    Will Mitchell

    Duke University, United States

    11 publications · 2.4K citations

    11

    h-index

  2. JR
    John R. Baldwin

    Statistics Canada, Canada

    12 publications · 240 citations

    11

    h-index

  3. CF
    Claes Fornell

    University of Michigan, United States

    10 publications · 15.6K citations

    10

    h-index

  4. PR
    P. Rajan Varadarajan

    Texas A&M University, United States

    10 publications · 2.7K citations

    10

    h-index

  5. FM
    Frank M. Bass

    The University of Texas at Dallas, United States

    8 publications · 566 citations

    8

    h-index

1–5 of 10.3K

Venues

  1. Journal of Marketing

    JM · 81 publications · 43.7K citations

    56

    h-index

  2. Management Science

    90 publications · 13K citations

    55

    h-index

  3. Journal of Marketing Research

    91 publications · 10.5K citations

    51

    h-index

  4. SSRN Electronic Journal

    Repository · 293 publications · 11.1K citations

    51

    h-index

  5. Marketing Science

    60 publications · 6.9K citations

    43

    h-index

1–5