Concepedia

Frank M. Bass

FM

Statistics

Publications

76

Citations

17.4K

H-Index

49

Active since

1962

Affiliations

The University of Texas at Dallas(Current)

Purdue University West Lafayette

University of Chicago

The University of Texas at Austin

Frank M. Bass is an author at The University of Texas at Dallas specializing in marketing, business, and consumer theory.

Publications per year

1962–2008

76

Publications

76

A New Product Growth for Model Consumer Durables

Frank M. Bass · Management Science · 1969 · 5.9K citations

Business, Business Economics, Marketing +13

A New Product Growth for Model Consumer Durables

Frank M. Bass · Management Science · 2004 · 2.5K citations

Business, Business Economics, Marketing +13

A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products

John A. Norton, Frank M. Bass · Management Science · 1987 · 944 citations

Management, Business Economics, Demand Forecasting +16

Why the Bass Model Fits without Decision Variables

Frank M. Bass, Trichy V. Krishnan, Dipak C. Jain · Marketing Science · 1994 · 841 citations

Management, Innovation Management, Marketing +17

Comments on “A New Product Growth for Model Consumer Durables The Bass Model”

Frank M. Bass · Management Science · 2004 · 507 citations

Management, Marketing, Innovation +6

1–5 of 76