Dipak C. Jain

Why the Bass Model Fits without Decision Variables

Frank M. Bass, Trichy V. Krishnan, Dipak C. Jain · Marketing Science · 1994 · 841 citations

Management, Innovation Management, Marketing +17

Customer Value Assessment in Business Markets:

James C. Anderson, Dipak C. Jain, Pradeep K. Chintagunta · Journal of Business-to-Business Marketing · 1992 · 436 citations

Management, Marketing, Marketing Management +14

Cross-National Analysis of Diffusion of Consumer Durable Goods in Pacific Rim Countries

Hirokazu Takada, Dipak C. Jain · Journal of Marketing · 1991 · 381 citations

Business, Marketing, Marketing Management +14

Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data

Pradeep K. Chintagunta, Dipak C. Jain, Naufel J. Vilcassim · Journal of Marketing Research · 1991 · 312 citations

Social Sciences, Economics, Marketing +17

Logit Demand Estimation Under Competitive Pricing Behavior: An Equilibrium Framework

David Besanko, Sachin Gupta, Dipak C. Jain · Management Science · 1998 · 286 citations

Business, Business Economics, Economics +17