Concepedia

Naufel J. Vilcassim

NJ

31

Publications

2.7K

Citations

26

H-Index

1987

Active since

Affiliations

Cornell University(Current)

London Business School

University of Southern California

University of Chicago

Northwestern University

Naufel J. Vilcassim is an author at Cornell University specializing in business, marketing, and economics.

Top concepts

BusinessMarketingEconomicsManagementConsumer ResearchEconomic AnalysisConsumer BehaviorConsumer ChoiceMarket DesignDynamic Pricing

Publications per year

1987–2023

31

Publications

31

Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data

Pradeep K. Chintagunta, Dipak C. Jain, Naufel J. Vilcassim · Journal of Marketing Research · 1991 · 311 citations

Applied Economics, Consumer Research, Brand Preferences +19

Manufacturer-Retailer Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in a Local Market

Vrinda Kadiyali, Pradeep K. Chintagunta, Naufel J. Vilcassim · Marketing Science · 2000 · 298 citations

Consumer Uncertainty, Consumer Research, Market Design +19

Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach

Dipak C. Jain, Naufel J. Vilcassim · Marketing Science · 1991 · 279 citations

Marketing Analytics, Consumer Economics, Behavioral Decision Making +21

A Random-Coefficients Logit Brand-Choice Model Applied to Panel Data

Dipak C. Jain, Naufel J. Vilcassim, Pradeep K. Chintagunta · Journal of Business and Economic Statistics · 1994 · 209 citations

Economics, Choice Model, Random-coefficients Logit Model +13

An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly

Pradeep K. Chintagunta, Naufel J. Vilcassim · Management Science · 1992 · 187 citations

Equilibrium Advertising Policies, Market Equilibrium, Game Theory +19

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