Concepedia

Sachin Gupta

SG

57

Publications

4.9K

Citations

29

H-Index

1977

Active since

Affiliations

Cornell University(Current)

Northwestern University

SC Johnson (United States)

Johnson University

Aravind Eye Hospital

Sachin Gupta is an author at Cornell University specializing in marketing, business, and management.

Top concepts

BusinessMarketingManagementEconomicsConsumer ResearchStatisticsConsumer ChoiceEconometricsConsumer BehaviorEconomic Analysis

Publications per year

1977–2024

57

Publications

57

Handling Endogenous Regressors by Joint Estimation Using Copulas

Sungho Park, Sachin Gupta · Marketing Science · 2012 · 891 citations

Applied Economics, Slope Endogeneity Problem, Applied Econometrics +17

On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models

Sachin Gupta, Pradeep K. Chintagunta · Journal of Marketing Research · 1994 · 374 citations

Consumer Research, Brand Preferences, User Segmentation +24

Logit Demand Estimation Under Competitive Pricing Behavior: An Equilibrium Framework

David Besanko, Sachin Gupta, Dipak C. Jain · Management Science · 1998 · 286 citations

Applied Economics, Market Equilibrium, Consumer Research +18

Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television

Sachin Gupta, Dipak C. Jain, Mohanbir Sawhney · Marketing Science · 1999 · 252 citations

Law, Market Design, Industrial Organization +18

Estimation of Consumer Demand with Stock-Out Based Substitution: An Application to Vending Machine Products

Ravi Anupindi, Maqbool Dada, Sachin Gupta · Marketing Science · 1998 · 248 citations

Business Analytics, Inventory Management, Inventory Control +22

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