Concepedia

Sungho Park

SP

5

Publications

967

Citations

5

H-Index

2011

Active since

Affiliations

Arizona State University(Current)

Seoul National University

Cornell University

Northwestern University

Sungho Park is an author at Arizona State University specializing in statistics, business, and statistical inference.

Top concepts

BusinessStatisticsEconomicsMarketingManagementConsumer ResearchStatistical InferenceCopulasMedicinePsychology

Publications per year

2011–2022

5

Publications

5

Handling Endogenous Regressors by Joint Estimation Using Copulas

Sungho Park, Sachin Gupta · Marketing Science · 2012 · 891 citations

Applied Economics, Slope Endogeneity Problem, Applied Econometrics +17

A Regime-Switching Model of Cyclical Category Buying

Sungho Park, Sachin Gupta · Marketing Science · 2011 · 23 citations

Consumer Economics, Consumer Uncertainty, Substitute Category +17

Using copulas to enable causal inference from nonexperimental data: Tutorial and simulation studies.

Fredrik Falkenström, Sungho Park, Cameron N. McIntosh · Psychological Methods · 2021 · 21 citations · Full text

Engineering, Psychosocial Determinant, Nonexperimental Data +17

An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data

Mi Hyun Lee, Su Jung Kim, Sang-Hyeak Yoon et al. · Journal of Advertising · 2021 · 16 citations · Full text

Positive Demand Spillover of Popular App Adoption: Implications for Platform Owners’ Management of Complements

Mi Hyun Lee, Sang Pil Han, Sungho Park et al. · Information Systems Research · 2022 · 16 citations

Innovation Adoption, Digital Marketing, Consumer Research +20

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