Concepedia

Sang-Hyeak Yoon

SY

7

Publications

141

Citations

7

H-Index

2019

Active since

Affiliations

Yonsei University(Current)

Korea University of Technology and Education

Sang-Hyeak Yoon is an author at Yonsei University specializing in communication, management, and interactive marketing.

Top concepts

CommunicationMarketingManagementEngineeringInteractive MarketingArtsAdvertisingUser ExperienceContent AnalysisLearning

Publications per year

2019–2023

7

Publications

7

Unraveling the relationship between the dimensions of user experience and user satisfaction: A smart speaker case

Sang-Hyeak Yoon, G. C. Park, Hee‐Woong Kim · Technology in Society · 2022 · 29 citations

Customer Satisfaction, Usability Engineering, Engineering +12

What makes people watch online TV clips? An empirical investigation of survey data and viewing logs

Sang-Hyeak Yoon, Hee‐Woong Kim, Atreyi Kankanhalli · International Journal of Information Management · 2021 · 28 citations

Computational Social Science, Survey Methodology, Social Media +14

How can we achieve better e-Learning success in the new normal?

Sodam Kim, Jumin Lee, Sang-Hyeak Yoon et al. · Internet Research · 2022 · 24 citations

E-learning, Education, Online Learning +18

What content and context factors lead to selection of a video clip? The heuristic route perspective

Sang-Hyeak Yoon, Hee‐Woong Kim · Electronic Commerce Research · 2019 · 16 citations

Information Retrieval, Video Communication, Video Manipulation +11

An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data

Mi Hyun Lee, Su Jung Kim, Sang-Hyeak Yoon et al. · Journal of Advertising · 2021 · 16 citations · Full text

Rows per page

1–5 of 7