Hee‐Woong Kim

Value-based Adoption of Mobile Internet: An empirical investigation

Hee‐Woong Kim, Hock Chuan Chan, Sumeet Gupta · Decision Support Systems · 2005 · 1.9K citations

Customer Satisfaction, Technology Acceptance Model, Interactive Marketing +9

Which is more important in Internet shopping, perceived price or trust?

Hee‐Woong Kim, Yunjie Xu, Sumeet Gupta · Electronic Commerce Research and Applications · 2011 · 533 citations

Electronic Marketplace, Customer Satisfaction, User Perception +13

A Comparison of Online Trust Building Factors between Potential Customers and Repeat Customers

Hee‐Woong Kim, Yunjie Xu, Joon Koh · Journal of the Association for Information Systems · 2004 · 446 citations · Full text

Customer Satisfaction, Digital Marketing, E-commerce +18

Investigating the intention to purchase digital items in social networking communities: A customer value perspective

Hee‐Woong Kim, Sumeet Gupta, Joon Koh · Information & Management · 2011 · 380 citations

Customer Satisfaction, Online Customer Behavior, Social Media +14

Value‐driven Internet shopping: The mental accounting theory perspective

Sumeet Gupta, Hee‐Woong Kim · Psychology and Marketing · 2009 · 269 citations

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +18