Yunjie Xu

Studying users' computer security behavior: A health belief perspective

Boon-Yuen Ng, Atreyi Kankanhalli, Yunjie Xu · Decision Support Systems · 2008 · 560 citations

Engineering, Usable Security, Information Security +6

Which is more important in Internet shopping, perceived price or trust?

Hee‐Woong Kim, Yunjie Xu, Sumeet Gupta · Electronic Commerce Research and Applications · 2011 · 533 citations

Electronic Marketplace, Customer Satisfaction, User Perception +13

A Comparison of Online Trust Building Factors between Potential Customers and Repeat Customers

Hee‐Woong Kim, Yunjie Xu, Joon Koh · Journal of the Association for Information Systems · 2004 · 446 citations · Full text

Customer Satisfaction, Digital Marketing, E-commerce +18

Privacy concerns for mobile app download: An elaboration likelihood model perspective

Jie Gu, Yunjie Xu, Heng Xu et al. · Decision Support Systems · 2016 · 244 citations

Social Media, Mobile Marketing, Privacy Concerns +11

The Role of Mutual Trust in Building Members' Loyalty to a C2C Platform Provider

Chen Jin, Cheng Zhang, Yunjie Xu · International Journal of Electronic Commerce · 2009 · 205 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +26