Yunjie Xu

Studying users' computer security behavior: A health belief perspective

Boon-Yuen Ng, Atreyi Kankanhalli, Yunjie Xu · Decision Support Systems · 2008 · 574 citations

Public Health, Health Behavior, Psychology +10

Which is more important in Internet shopping, perceived price or trust?

Hee‐Woong Kim, Yunjie Xu, Sumeet Gupta · Electronic Commerce Research and Applications · 2011 · 549 citations

Business, Marketing, Marketing Management +12

A Comparison of Online Trust Building Factors between Potential Customers and Repeat Customers

Hee‐Woong Kim, Yunjie Xu, Joon Koh · Journal of the Association for Information Systems · 2004 · 449 citations · Full text

Business, Information Systems, Management Information Systems +13

Privacy concerns for mobile app download: An elaboration likelihood model perspective

Jie Gu, Yunjie Xu, Heng Xu et al. · Decision Support Systems · 2016 · 257 citations

Computing, Information Technology, Mobile Computing +10

The Role of Mutual Trust in Building Members' Loyalty to a C2C Platform Provider

Chen Jin, Cheng Zhang, Yunjie Xu · International Journal of Electronic Commerce · 2009 · 208 citations

Business, Information Systems, Marketing +14