Joon Koh

The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty

Heehyoung Jang, Lorne Olfman, Ilsang Ko et al. · International Journal of Electronic Commerce · 2008 · 556 citations

Customer Satisfaction, Consumer Research, Brand Strategy +16

Sense of Virtual Community: A Conceptual Framework and Empirical Validation

Joon Koh, Young‐Gul Kim, Young‐Gul Kim · International Journal of Electronic Commerce · 2003 · 509 citations

Empirical Validation, Engineering, Community Perception +21

Encouraging participation in virtual communities

Joon Koh, Young‐Gul Kim, Brian S. Butler et al. · Communications of the ACM · 2007 · 474 citations

Online Communities, Sustainable Virtual Communities, Communication +20

A Comparison of Online Trust Building Factors between Potential Customers and Repeat Customers

Hee‐Woong Kim, Yunjie Xu, Joon Koh · Journal of the Association for Information Systems · 2004 · 446 citations · Full text

Customer Satisfaction, Digital Marketing, E-commerce +18

Investigating the intention to purchase digital items in social networking communities: A customer value perspective

Hee‐Woong Kim, Sumeet Gupta, Joon Koh · Information & Management · 2011 · 380 citations

Customer Satisfaction, Online Customer Behavior, Social Media +14