Concepedia

Heehyoung Jang

HJ

1

Publications

556

Citations

1

H-Index

2008

Active since

Affiliations

Chonnam National University(Current)

Heehyoung Jang is an author at Chonnam National University specializing in interactive marketing, consumer engagement, and brand equity.

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Publications per year

2008–2008

1

Publications

1

The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty

Heehyoung Jang, Lorne Olfman, Ilsang Ko et al. · International Journal of Electronic Commerce · 2008 · 556 citations

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