Concepedia

Trichy V. Krishnan

TV

Statistics

Publications

16

Citations

2.1K

H-Index

13

Active since

1994

Affiliations

National University of Singapore(Current)

Northwestern University

Rice University

Monash University

Tilburg University

Trichy V. Krishnan is an author at National University of Singapore specializing in marketing, business, and marketing management.

Publications per year

1994–2023

16

Publications

16

Why the Bass Model Fits without Decision Variables

Frank M. Bass, Trichy V. Krishnan, Dipak C. Jain · Marketing Science · 1994 · 841 citations

Management, Innovation Management, Marketing +17

The impact of consumer Internet experience on channel preference and usage intentions across the different stages of the buying process

R.T. Frambach, H.C.A. Roest, Trichy V. Krishnan · Journal of Interactive Marketing · 2007 · 280 citations

Business, Marketing, Marketing Management +17

Optimal Pricing Strategy for New Products

Trichy V. Krishnan, Frank M. Bass, Dipak C. Jain · Management Science · 1999 · 226 citations

Management, Marketing, Marketing Management +13

Impact of a Late Entrant on the Diffusion of a New Product/Service

Trichy V. Krishnan, Frank M. Bass, V. Kumar · Journal of Marketing Research · 2000 · 202 citations

Business, Marketing, Marketing Management +8

Multinational Diffusion Models: An Alternative Framework

V. Kumar, Trichy V. Krishnan · Marketing Science · 2002 · 148 citations

Business, International Business, Marketing +10

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