R.T. Frambach

Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research

R.T. Frambach, Niels Schillewaert · Journal of Business Research · 2002 · 1.3K citations

Multi-level Framework, Innovation Study, Innovation Adoption +12

Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior

Joep Arts, R.T. Frambach, Tammo H.A. Bijmolt · International Journal of Research in Marketing · 2011 · 541 citations · Full text

Marketing, Consumer-driven Product Development, Consumer Decision Making +11

The adoption of information technology in the sales force

Niels Schillewaert, Michael Ahearne, R.T. Frambach et al. · Industrial Marketing Management · 2005 · 353 citations

Technology Acceptance Model, User Acceptance, Management +6

Consequences of Forcing Consumers to Use Technology-Based Self-Service

Machiel J. Reinders, Pratibha A. Dabholkar, R.T. Frambach · Journal of Service Research · 2008 · 313 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +18

The impact of consumer Internet experience on channel preference and usage intentions across the different stages of the buying process

R.T. Frambach, H.C.A. Roest, Trichy V. Krishnan · Journal of Interactive Marketing · 2007 · 277 citations