Concepedia

Tammo H.A. Bijmolt

TH

80

Publications

7.9K

Citations

48

H-Index

1992

Active since

Affiliations

University of Groningen(Current)

Tilburg University

Erasmus University Rotterdam

Tammo H.A. Bijmolt is an author at University of Groningen specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorCustomer SatisfactionInteractive MarketingAdvertisingDigital MarketingSocial Influence

Publications per year

1992–2023

80

Publications

80

Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior

Joep Arts, R.T. Frambach, Tammo H.A. Bijmolt · International Journal of Research in Marketing · 2011 · 541 citations · Full text

Marketing, Consumer-driven Product Development, Consumer Decision Making +11

Analytics for Customer Engagement

Tammo H.A. Bijmolt, Peter S. H. Leeflang, Frank E. Block et al. · Journal of Service Research · 2010 · 441 citations · Full text

Marketing Analytics, Customer Satisfaction, Data Science +14

New Empirical Generalizations on the Determinants of Price Elasticity

Tammo H.A. Bijmolt, Harald J. van Heerde, Rik Pieters · Journal of Marketing Research · 2005 · 432 citations

Marketing, Economics, Applied Economics +13

Generating global brand equity through corporate social responsibility to key stakeholders

Anna Torres, Tammo H.A. Bijmolt, Josep A. Tribó et al. · International Journal of Research in Marketing · 2012 · 317 citations · Full text

Socially Responsible Product, Brand Equity, Brand Management +14

Meta-Analysis in Marketing when Studies Contain Multiple Measurements

Tammo H.A. Bijmolt, Rik Pieters · Marketing Letters · 2001 · 290 citations

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