Concepedia

Anna Torres

AT

11

Publications

734

Citations

11

H-Index

2002

Active since

Affiliations

Universitat Pompeu Fabra(Current)

University of Groningen

Universidad Carlos III de Madrid

University of Minho

Universidade Católica Portuguesa

Anna Torres is an author at Universitat Pompeu Fabra specializing in management, marketing, and brand awareness.

Top concepts

MarketingManagementBrand AwarenessBrand EquityConsumer ResearchBusinessBrand StrategyBrand ManagementBrand DevelopmentCulture

Publications per year

2002–2019

11

Publications

11

Generating global brand equity through corporate social responsibility to key stakeholders

Anna Torres, Tammo H.A. Bijmolt, Josep A. Tribó et al. · International Journal of Research in Marketing · 2012 · 317 citations · Full text

Socially Responsible Product, Brand Equity, Brand Management +14

Customer satisfaction and brand equity

Anna Torres, Josep A. Tribó · Journal of Business Research · 2010 · 115 citations · Full text

Customer Satisfaction, Brand Equity, Management +7

Brand logo design: examining consumer response to naturalness

Joana César Machado, Leonor Vacas de Carvalho, Anna Torres et al. · Journal of Product & Brand Management · 2015 · 79 citations · Full text

Brand Logo Design, Natural Logo Design, Consumer Research +17

Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations

Anna Torres, Tammo H.A. Bijmolt · European Journal of Operational Research · 2008 · 51 citations

Marketing, Brand Perception, Social Identity +13

Simulating the Cinema Market: How Cross‐Cultural Differences in Social Influence Explain Box Office Distributions

Thijs Broekhuizen, Sebastiano A. Delre, Anna Torres · Journal of Product Innovation Management · 2011 · 43 citations · Full text

Cultural Consumption, Film Study, Cross‐cultural Differences +19

Rows per page

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