Leonor Vacas de Carvalho

Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love

Joana César Machado, Leonor Vacas de Carvalho, Salim Azar et al. · Journal of Business Research · 2018 · 218 citations · Full text

Marketing, Consumer-brand Engagement, Social Media +13

Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions

Salim Azar, Joana César Machado, Leonor Vacas de Carvalho et al. · Journal of Brand Management · 2016 · 154 citations · Full text

Marketing, Facebook – Towards, Social Media +15

Brand logo design: examining consumer response to naturalness

Joana César Machado, Leonor Vacas de Carvalho, Anna Torres et al. · Journal of Product & Brand Management · 2015 · 79 citations · Full text

Brand Logo Design, Natural Logo Design, Consumer Research +17

Brand mergers: examining consumers' responses to name and logo design

Joana César Machado, Leonor Vacas de Carvalho, Patrí­cio Costa et al. · Journal of Product & Brand Management · 2012 · 47 citations · Full text

Consumer Research, Brand Strategy, Management +17

Bridging the gap between brand gender and brand loyalty on social media: exploring the mediating effects

Leonor Vacas de Carvalho, Salim Azar, Joana César Machado · Journal of Marketing Management · 2020 · 31 citations · Full text