Leonor Vacas de Carvalho

Author

Universidade Católica Portuguesa ORCID

Also Known As

Leonor Vacas de Carvalho, Leonor Vacas-de-Carvalho, Leonor Vacas‐de‐Carvalho

Publications

585

Citations

H-Index

Concepts

All Affiliations

Universidade Católica Portuguesa University of Évora University of Minho CY Cergy Paris Université Saint Joseph University

About

Leonor Vacas de Carvalho is an author at Universidade Católica Portuguesa specializing in brand equity, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	6	6	543
2	Business	2	2	73
3	Arts	1	1	154
4	Social Sciences	1	1	19
5	Communication	1	1	154

Leonor Vacas de Carvalho

Publications

574

Citations

H-Index

Page 1

	Year	Citations
Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love Joana César Machado, Leonor Vacas de Carvalho, Salim Azar, Journal of Business Research MarketingConsumer-brand EngagementSocial MediaAdvertisingPersonal Branding	2018	218
Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions Salim Azar, Joana César Machado, Leonor Vacas de Carvalho, Journal of Brand Management MarketingFacebook – TowardsSocial MediaBrand EquityDigital Marketing	2016	154
Brand logo design: examining consumer response to naturalness Joana César Machado, Leonor Vacas de Carvalho, Anna Torres, Journal of Product & Brand Management Brand Logo DesignNatural Logo DesignConsumer ResearchBrand StrategyLogo Design	2015	79
Brand mergers: examining consumers' responses to name and logo design Joana César Machado, Leonor Vacas de Carvalho, Patrício Costa, Journal of Product & Brand Management Consumer ResearchBrand StrategyManagementBrand MergersBrand Building	2012	47
Bridging the gap between brand gender and brand loyalty on social media: exploring the mediating effects Leonor Vacas de Carvalho, Salim Azar, Joana César Machado Journal of Marketing Management	2020	31
Rebranding mergers: How attitudes influence consumer choices? Joana César Machado, Paulo Lencastre, Leonor Vacas de Carvalho, Journal of Brand Management MarketingMergers And AcquisitionsManagementConsumer ResearchBrand Development	2012	26
Same design, same response? Investigating natural designs in international logos Anna Torres, Joana César Machado, Leonor Vacas de Carvalho, Journal of Product & Brand Management Consumer UncertaintyCultural HeritageBrand StrategyConsumer ResearchSocial Sciences	2019	19

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