Publication | Open Access

Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love

MarketingConsumer-brand EngagementSocial MediaAdvertisingPersonal BrandingDigital MarketingGender StudiesInteractive MarketingManagementBrand DevelopmentBrand LoveBrand GenderBrand AwarenessBrand EquityConsumer EngagementBrand Management