Concepedia
Statistics
Publications
7
Citations
507
H-Index
Active since
2013
Affiliations
CY Cergy Paris Université(Current)
Universidade Católica Portuguesa
Saint Joseph University
Théorie Économique, Modélisation et Applications
NEOMA Business School
Salim Azar is an author at CY Cergy Paris Université specializing in brand management, marketing management, and brand associations.
Publications per year
2013–2020
Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love
Joana César Machado, Leonor Vacas de Carvalho, Salim Azar et al. · Journal of Business Research · 2018 · 222 citations · Full text
Business, Marketing, Marketing Management +14
Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions
Salim Azar, Joana César Machado, Leonor Vacas de Carvalho et al. · Journal of Brand Management · 2016 · 154 citations · Full text
Bridging the gap between brand gender and brand loyalty on social media: exploring the mediating effects
Leonor Vacas de Carvalho, Salim Azar, Joana César Machado · Journal of Marketing Management · 2020 · 32 citations · Full text
Business, Marketing, Marketing Management +10
Brand gender-bending
Salim Azar, Isabelle Aimé, Isabelle Ulrich · European Journal of Marketing · 2018 · 31 citations
Business, Marketing, Marketing Management +15
Exploring brand masculine patterns: moving beyond monolithic masculinity
Salim Azar · Journal of Product & Brand Management · 2013 · 28 citations
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