Concepedia
Statistics
Publications
11
Citations
309
H-Index
10
Active since
1995
Affiliations
NEOMA Business School(Current)
CY Cergy Paris Université
ESCP Business School
Isabelle Ulrich is an author at NEOMA Business School specializing in marketing management, marketing, and business.
Publications per year
1995–2023
The travel influencer construct: An empirical exploration and validation
Aikaterini Manthiou, Isabelle Ulrich, Volker G. Kuppelwieser · Tourism Management · 2023 · 59 citations
Management, Tourism Management, Social Influence +12
How does access to luxury fashion challenge self-identity? Exploring women's practices of joint and non-ownership
Leïla Loussaïef, Isabelle Ulrich, Coralie Damay · Journal of Business Research · 2019 · 55 citations
Social Sciences, Gender Studies, Sociology +11
The Effect of Consumer Multifactorial Gender and Biological Sex on the Evaluation of Cross‐Gender Brand Extensions
Isabelle Ulrich · Psychology and Marketing · 2013 · 39 citations
Business, Marketing, Marketing Management +13
Brand gender-bending
Salim Azar, Isabelle Aimé, Isabelle Ulrich · European Journal of Marketing · 2018 · 31 citations
Business, Marketing, Marketing Management +15
Customer engagement and performance in social media: a managerial perspective
Othman Boujena, Isabelle Ulrich, Aikaterini Manthiou et al. · Electronic Markets · 2021 · 26 citations
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