38
Publications
12.2K
Citations
23
H-Index
2011
Active since
Volker G. Kuppelwieser is an author at NEOMA Business School specializing in marketing, management, and business.
Top concepts
MarketingBusinessManagementConsumer ResearchCustomer SatisfactionConsumer BehaviorUser ExperienceConsumer Decision MakingMarketing InsightsEngineering
Publications per year
2011–2024
38
38
Partial least squares structural equation modeling (PLS-SEM)
Joe F. Hair, Marko Sarstedt, Lucas Hopkins et al. · European Business Review · 2014 · 10.5K citations
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1–5 of 38