Concepedia

David E. Sprott

DE

67

Publications

7.8K

Citations

42

H-Index

1997

Active since

Affiliations

Washington State University(Current)

University of Miami

University of St.Gallen

Colorado State University

Tallinn University of Technology

David E. Sprott is an author at Washington State University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessBehavioral Decision MakingBehavioral SciencePsychologyInteractive MarketingSocial Sciences

Publications per year

1997–2023

67

Publications

67

The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale

David E. Sprott, Sandor Czellar, Eric R. Spangenberg · Journal of Marketing Research · 2009 · 826 citations

Consumer Research, Brand Strategy, Differential Attention +18

Adoption of Internet shopping: the role of consumer innovativeness

Alka Varma Citrin, David E. Sprott, Steven N. Silverman et al. · Industrial Management & Data Systems · 2000 · 552 citations

Customer Satisfaction, Consumer Uncertainty, Innovation Adoption +18

Neoantigen T-Cell Receptor Gene Therapy in Pancreatic Cancer

Rom S. Leidner, Nelson Sanjuan Silva, Huayu Huang et al. · New England Journal of Medicine · 2022 · 476 citations · Full text

It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting

Eric R. Spangenberg, Bianca Grohmann, David E. Sprott · Journal of Business Research · 2004 · 366 citations

Music, Ambient Scent, Affective Design +12

Reducing online privacy risk to facilitate e‐service adoption: the influence of perceived ease of use and corporate credibility

Mauricio Featherman, Anthony D. Miyazaki, David E. Sprott · Journal of Services Marketing · 2010 · 303 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +20

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