Concepedia
Statistics
Publications
11
Citations
2.1K
H-Index
Active since
2002
Affiliations
HEC Paris(Current)
University of Lausanne
University of Geneva
Washington State University
Sandor Czellar is an author at HEC Paris specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchBusinessBrand EquityBrand AwarenessLuxuryFashionPsychology
Publications per year
2002–2024
The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
David E. Sprott, Sandor Czellar, Eric R. Spangenberg · Journal of Marketing Research · 2009 · 826 citations
Consumer Research, Brand Strategy, Differential Attention +18
Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries
Bernard Dubois, Sandor Czellar, Gilles Laurent · Marketing Letters · 2005 · 399 citations
Luxury, Economics, Consumer Culture +15
Consumer attitude toward brand extensions: an integrative model and research propositions
Sandor Czellar · International Journal of Research in Marketing · 2003 · 369 citations
Marketing, Consumer Study, Management +8
Prestige Brands or Luxury Brands ? An Exploratory Inquiry on Consumer Perceptions
Bernard Dubois, Sandor Czellar · Archive ouverte UNIGE (University of Geneva) · 2002 · 131 citations · Full text
Engineering Hedonic Attributes to Generate Perceptions of Luxury: Consumer Perception of an Everyday Sound
Thierry Lageat, Sandor Czellar, Gilles Laurent · Marketing Letters · 2003 · 86 citations
User Perception, Luxury, Everyday Sound +13
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