Concepedia
Statistics
Publications
11
Citations
2.1K
H-Index
Active since
2002
Affiliations
HEC Paris(Current)
University of Lausanne
University of Geneva
Washington State University
Sandor Czellar is an author at HEC Paris specializing in marketing, consumer behavior, and business.
Publications per year
2002–2024
The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
David E. Sprott, Sandor Czellar, Eric R. Spangenberg · Journal of Marketing Research · 2009 · 836 citations
Business, Marketing, Marketing Management +12
Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries
Bernard Dubois, Sandor Czellar, Gilles Laurent · Marketing Letters · 2005 · 403 citations
Business, Marketing, Marketing Management +15
Consumer attitude toward brand extensions: an integrative model and research propositions
Sandor Czellar · International Journal of Research in Marketing · 2003 · 372 citations
Business, Marketing, Marketing Management +17
Prestige Brands or Luxury Brands ? An Exploratory Inquiry on Consumer Perceptions
Bernard Dubois, Sandor Czellar · Archive ouverte UNIGE (University of Geneva) · 2002 · 131 citations · Full text
Business, Marketing, Marketing Management +14
Engineering Hedonic Attributes to Generate Perceptions of Luxury: Consumer Perception of an Everyday Sound
Thierry Lageat, Sandor Czellar, Gilles Laurent · Marketing Letters · 2003 · 86 citations
Business, Marketing, Marketing Management +13
1–5 of 11