Concepedia

Author

Gilles Laurent

HEC Paris

Also Known As

Gilles Laurent

2

Publications

485

Citations

2

H-Index

16

Concepts

All Affiliations

HEC Paris
GL

About

Gilles Laurent is an author at HEC Paris specializing in luxury branding, consumer research, and luxury.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

2

2

485

2

Marketing

2

2

485

3

Business

1

1

399

4

Engineering

1

1

86

5

Economics

1

1

399

Gilles Laurent

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2

Publications

485

Citations

2

H-Index

YearCitations

Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries

Bernard Dubois, Sandor Czellar, Gilles Laurent

Marketing Letters

2005

399

Engineering Hedonic Attributes to Generate Perceptions of Luxury: Consumer Perception of an Everyday Sound

Thierry Lageat, Sandor Czellar, Gilles Laurent

Marketing Letters

2003

86

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