Concepedia

Gilles Laurent

GL

2

Publications

485

Citations

2

H-Index

2003

Active since

Affiliations

HEC Paris(Current)

Gilles Laurent is an author at HEC Paris specializing in luxury branding, consumer research, and luxury.

Top concepts

Publications per year

2003–2005

2

Publications

2

Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries

Bernard Dubois, Sandor Czellar, Gilles Laurent · Marketing Letters · 2005 · 399 citations

, , +15

Engineering Hedonic Attributes to Generate Perceptions of Luxury: Consumer Perception of an Everyday Sound

Thierry Lageat, Sandor Czellar, Gilles Laurent · Marketing Letters · 2003 · 86 citations

, , +13

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