Concepedia

Eric R. Spangenberg

ER

Statistics

Publications

46

Citations

11.3K

H-Index

35

Active since

1989

Affiliations

Washington State University(Current)

Seattle University

University of Washington

Concordia University

University of St.Gallen

Eric R. Spangenberg is an author at Washington State University specializing in psychology, business, and marketing.

Publications per year

1989–2022

46

Publications

46

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann · Journal of Marketing Research · 2003 · 2.1K citations

Business, Marketing, Marketing Management +8

Development of a Scale to Measure Consumer Skepticism Toward Advertising

Carl Obermiller, Eric R. Spangenberg · Journal of Consumer Psychology · 1998 · 985 citations

Business, Marketing, Marketing Management +11

The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale

David E. Sprott, Sandor Czellar, Eric R. Spangenberg · Journal of Marketing Research · 2009 · 836 citations

Business, Marketing, Marketing Management +12

Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?

Eric R. Spangenberg, Ayn E. Crowley, Pamela W. Henderson · Journal of Marketing · 1996 · 694 citations

Business, Psychology, Retail Management +17

AD SKEPTICISM: The Consequences of Disbelief

Carl Obermiller, Eric R. Spangenberg, Douglas L. MacLachlan · Journal of Advertising · 2005 · 531 citations

Business, Marketing, Psychology +17

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