Concepedia
Statistics
Publications
46
Citations
11.1K
H-Index
35
Active since
1989
Affiliations
Washington State University(Current)
Seattle University
University of Washington
Concordia University
University of St.Gallen
Eric R. Spangenberg is an author at Washington State University specializing in marketing, consumer research, and management.
Top concepts
MarketingConsumer ResearchManagementSocial SciencesBehavioral Decision MakingConsumer BehaviorBehavioral SciencePsychologyBusinessSocial Psychology
Publications per year
1989–2022
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann · Journal of Marketing Research · 2003 · 2K citations
Customer Satisfaction, Behavioral Sciences, Behavioral Decision Making +14
Development of a Scale to Measure Consumer Skepticism Toward Advertising
Carl Obermiller, Eric R. Spangenberg · Journal of Consumer Psychology · 1998 · 955 citations
The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
David E. Sprott, Sandor Czellar, Eric R. Spangenberg · Journal of Marketing Research · 2009 · 826 citations
Consumer Research, Brand Strategy, Differential Attention +18
Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?
Eric R. Spangenberg, Ayn E. Crowley, Pamela W. Henderson · Journal of Marketing · 1996 · 693 citations
Customer Satisfaction, Consumer Research, Popular Press +19
AD SKEPTICISM: The Consequences of Disbelief
Carl Obermiller, Eric R. Spangenberg, Douglas L. MacLachlan · Journal of Advertising · 2005 · 522 citations
Consumer Uncertainty, Behavioral Decision Making, Consumer Study +21
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