Concepedia

Bianca Grohmann

BG

Statistics

Publications

34

Citations

6.3K

H-Index

24

Active since

2003

Affiliations

Concordia University(Current)

Washington State University

University of British Columbia, Okanagan Campus

University of British Columbia

Université du Québec à Montréal

Bianca Grohmann is an author at Concordia University specializing in business, marketing, and marketing management.

Publications per year

2003–2022

34

Publications

34

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann · Journal of Marketing Research · 2003 · 2.1K citations

Business, Marketing, Marketing Management +8

Brand authenticity: An integrative framework and measurement scale

Felicitas Morhart, Lucia Malär, Amélie Guèvremont et al. · Journal of Consumer Psychology · 2014 · 965 citations

Business, Marketing, Marketing Management +15

Gender Dimensions of Brand Personality

Bianca Grohmann · Journal of Marketing Research · 2009 · 582 citations

Business, Marketing, Marketing Management +16

Market-Focused Strategic Flexibility: Conceptual Advances and an Integrative Model

Jean L. Johnson, Ruby P. Lee, Amit Saini et al. · Journal of the Academy of Marketing Science · 2003 · 387 citations

Business, Strategic Management, Strategy +16

It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting

Eric R. Spangenberg, Bianca Grohmann, David E. Sprott · Journal of Business Research · 2004 · 370 citations

Business, Marketing, Retail Management +15

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