Bianca Grohmann

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann · Journal of Marketing Research · 2003 · 2K citations

Customer Satisfaction, Behavioral Sciences, Behavioral Decision Making +14

Brand authenticity: An integrative framework and measurement scale

Felicitas Morhart, Lucia Malär, Amélie Guèvremont et al. · Journal of Consumer Psychology · 2014 · 871 citations

Gender Dimensions of Brand Personality

Bianca Grohmann · Journal of Marketing Research · 2009 · 575 citations

Consumer Research, Brand Strategy, Brand Fit +18

Market-Focused Strategic Flexibility: Conceptual Advances and an Integrative Model

Jean L. Johnson, Ruby P. Lee, Amit Saini et al. · Journal of the Academy of Marketing Science · 2003 · 385 citations

Resource-based View, Market Development, Market-focused Strategic Flexibility +6

It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting

Eric R. Spangenberg, Bianca Grohmann, David E. Sprott · Journal of Business Research · 2004 · 366 citations

Music, Ambient Scent, Affective Design +12