Ruby P. Lee

Market-Focused Strategic Flexibility: Conceptual Advances and an Integrative Model

Jean L. Johnson, Ruby P. Lee, Amit Saini et al. · Journal of the Academy of Marketing Science · 2003 · 385 citations

Resource-based View, Market Development, Market-focused Strategic Flexibility +6

Strategic Responses to New Technologies and Their Impact on Firm Performance

Ruby P. Lee, Rajdeep Grewal · Journal of Marketing · 2004 · 334 citations

New Technologies, Innovation Adoption, Firm Performance +20

Systems Collaboration and Strategic Collaboration: Their Impacts on Supply Chain Responsiveness and Market Performance*

Daekwan Kim, Ruby P. Lee · Decision Sciences · 2010 · 188 citations

Industrial Collaboration, Information Technology Management, Systems Collaboration +17

The influence of organic organizational cultures, market responsiveness, and product strategy on firm performance in an emerging market

Yinghong Wei, Saeed Samiee, Ruby P. Lee · Journal of the Academy of Marketing Science · 2013 · 174 citations

Firm Performance, Market Responsiveness, Business Culture +10

The Immediate Impact of New Product Introductions on Stock Price: The Role of Firm Resources and Size^*

Ruby P. Lee, Qimei Chen · Journal of Product Innovation Management · 2008 · 128 citations

Firm Performance, Immediate Impact, Innovation Management +19