Concepedia
Statistics
Publications
48
Citations
15.1K
H-Index
30
Active since
1999
Affiliations
University of Hawaiʻi at Mānoa(Current)
University of Hawaii System
California State University, East Bay
Florida State University
Michigan State University
Qimei Chen is an author at University of Hawaiʻi at Mānoa specializing in marketing, business, and marketing management.
Publications per year
1999–2024
Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
Xinshu Zhao, John Lynch, Qimei Chen · Journal of Consumer Research · 2010 · 11.7K citations · Full text
Social Sciences, Psychology, Social Psychology +9
Attitude toward the Site
Qimei Chen, William D. Wells · Journal of Advertising Research · 1999 · 775 citations
Social Sciences, Social Psychology, Social Influence +7
Internet Community Group Participation: Psychosocial Benefits for Women with Breast Cancer
Shelly Rodgers, Qimei Chen · Journal of Computer-Mediated Communication · 2005 · 275 citations
Social Sciences, Health Promotion, Psychology +17
Attitude Toward The Site II: New Information
Qimei Chen, Sandra J. Clifford, William D. Wells · Journal of Advertising Research · 2002 · 252 citations
Social Sciences, Psychology, Social Psychology +10
Exploring the success factors of eCRM strategies in practice
Qimei Chen, Hong-Mei Chen · Journal of Database Marketing & Customer Strategy Management · 2004 · 150 citations · Full text
Business, Strategic Management, Strategy +8
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