Concepedia

Qimei Chen

QC

47

Publications

14.5K

Citations

30

H-Index

1999

Active since

Affiliations

University of Hawaiʻi at Mānoa(Current)

University of Hawaii System

California State University, East Bay

Michigan State University

Florida State University

Qimei Chen is an author at University of Hawaiʻi at Mānoa specializing in management, marketing, and business.

Top concepts

ManagementMarketingConsumer ResearchBusinessCustomer SatisfactionConsumer BehaviorCommunicationInteractive MarketingUser ExperienceBusiness Strategy

Publications per year

1999–2022

47

Publications

47

Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis

Xinshu Zhao, John Lynch, Qimei Chen · Journal of Consumer Research · 2010 · 11.2K citations · Full text

Attitude toward the Site

Qimei Chen, William D. Wells · Journal of Advertising Research · 1999 · 775 citations

Social Media, Management, User Experience +6

Internet Community Group Participation: Psychosocial Benefits for Women with Breast Cancer

Shelly Rodgers, Qimei Chen · Journal of Computer-Mediated Communication · 2005 · 272 citations

Online Communities, Education, Communication +19

Attitude Toward The Site II: New Information

Qimei Chen, Sandra J. Clifford, William D. Wells · Journal of Advertising Research · 2002 · 251 citations

Customer Satisfaction, Online Experiment, Consumer Research +23

Exploring the success factors of eCRM strategies in practice

Qimei Chen, Hong-Mei Chen · Journal of Database Marketing & Customer Strategy Management · 2004 · 150 citations · Full text

Project Management, Ecrm Strategies, Management +7

Rows per page

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