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Attitude Toward The Site II: New Information
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2002
Year
Customer SatisfactionOnline ExperimentConsumer ResearchSocial InfluenceSubstantial ChangesCommunicationOnline Customer BehaviorAttitude TheorySocial MediaBiasAdequate SamplingManagementConsumer BehaviorUser PerceptionFollow-up StudiesUser-generated ContentUser ExperienceMarketingSite IiWeb Survey MethodHuman-computer InteractionArtsAttitude DynamicAffect PerceptionPersuasionSurvey Methodology
<h3>ABSTRACT</h3> Two follow-up studies of scales that measure attitudes toward websites show that the scales remain reliable and robust across substantial changes in websites, respondents, and methods of administration. These studies suggest that adequate sampling of stimuli may be at least as important as, if not more than, adequate sampling of respondents.