Concepedia

William D. Wells

WD

33

Publications

4.4K

Citations

24

H-Index

1956

Active since

Affiliations

Rutgers Sexual and Reproductive Health and Rights(Current)

University of Minnesota System

Rutgers, The State University of New Jersey

University of Minnesota

University of Chicago

William D. Wells is an author at Rutgers Sexual and Reproductive Health and Rights specializing in management, marketing, and consumer research.

Top concepts

Publications per year

1956–2016

33

Publications

33

Attitude toward the Site

Qimei Chen, William D. Wells · Journal of Advertising Research · 1999 · 775 citations

, , +6

Activities, Interests and Opinions

William D. Wells, Douglas J. Tigert · Journal of Advertising Research · 1983 · 564 citations

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Discovery-Oriented Consumer Research

William D. Wells · Journal of Consumer Research · 1993 · 400 citations

Life Cycle Concept in Marketing Research

William D. Wells, George Gubar · Journal of Marketing Research · 1966 · 370 citations

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Informational and Transformational Advertising: the Differential Effects of Time

Christopher P. Puto, William D. Wells · ACR North American Advances · 1984 · 370 citations

, , +6

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