Concepedia
Statistics
Publications
22
Citations
2.4K
H-Index
19
Active since
1967
Affiliations
Babson College(Current)
University of Toronto
University of Chicago
Purdue University West Lafayette
Queen's University
Douglas J. Tigert is an author at Babson College specializing in business, marketing, and consumer behavior.
Publications per year
1967–2002
Activities, Interests and Opinions
William D. Wells, Douglas J. Tigert · Journal of Advertising Research · 1983 · 564 citations
Public Affairs, Social Psychology, Public Opinion +2
Determinant Attributes in Retail Patronage: Seasonal, Temporal, Regional, and International Comparisons
Stephen J. Arnold, Tae Hoon Oum, Douglas J. Tigert · Journal of Marketing Research · 1983 · 383 citations
Business, Marketing, Marketing Management +12
Fashion Involvement and Buying Behavior: a Methodological Study
Douglas J. Tigert, Lawrence J. Ring, Charles W. King · ACR North American Advances · 1976 · 173 citations
Business, Marketing, Consumer Behavior +12
Organizational legitimacy and retail store patronage
Stephen J. Arnold, Jay M. Handelman, Douglas J. Tigert · Journal of Business Research · 1996 · 159 citations
Business, Organization Studies, Retail Management +14
Market Segmentation: Group versus Individual Behavior
Frank M. Bass, Douglas J. Tigert, Ronald T. Lonsdale · Journal of Marketing Research · 1968 · 150 citations
Business, Marketing, Marketing Management +14
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