Concepedia

Christopher P. Puto

CP

17

Publications

4K

Citations

14

H-Index

1982

Active since

Affiliations

University of Michigan(Current)

University of Arizona

Appalachian State University

Spring Hill College

Christopher P. Puto is an author at University of Michigan specializing in management, business, and behavioral decision making.

Top concepts

ManagementBusinessMarketingBehavioral Decision MakingDecision TheoryDecision ScienceConsumer ResearchBehavioral EconomicsConsumer ChoiceBias

Publications per year

1982–2020

17

Publications

17

Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis

Joel Huber, John W. Payne, Christopher P. Puto · Journal of Consumer Research · 1982 · 2K citations

Similarity Hypothesis, June 1982, Behavioral Decision Making +19

Market Boundaries and Product Choice: Illustrating Attraction and Substitution Effects

Joel Huber, Christopher P. Puto · Journal of Consumer Research · 1983 · 451 citations

Consumer Uncertainty, Consumer Study, Consumer Research +18

Informational and Transformational Advertising: the Differential Effects of Time

Christopher P. Puto, William D. Wells · ACR North American Advances · 1984 · 370 citations

Advertising, Behavioral Decision Making, Management +6

The Framing of Buying Decisions

Christopher P. Puto · Journal of Consumer Research · 1987 · 316 citations

Buying Decisions, Behavioral Decision Making, Choice Theory +20

Organizational Climate and Decision Framing An Integrated Approach to Analyzing Industrial Buying Decisions

William J. Qualls, Christopher P. Puto · Journal of Marketing Research · 1989 · 195 citations

Behavioral Decision Making, Choice Theory, Organizational Economics +24

Rows per page

1–5 of 17