Concepedia

Joel Huber

JH

87

Publications

11.6K

Citations

49

H-Index

1975

Active since

Affiliations

Duke University(Current)

Vanderbilt University

Columbia University

University of Pennsylvania

Joel Huber is an author at Duke University specializing in management, business, and marketing.

Top concepts

ManagementBusinessBehavioral Decision MakingMarketingConsumer ResearchBehavioral EconomicsDecision TheoryDecision ScienceEconomicsBehavioral Science

Publications per year

1975–2023

87

Publications

87

Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis

Joel Huber, John W. Payne, Christopher P. Puto · Journal of Consumer Research · 1982 · 2K citations

Similarity Hypothesis, June 1982, Behavioral Decision Making +19

The Importance of Utility Balance in Efficient Choice Designs

Joel Huber, Klaus Zwerina · Journal of Marketing Research · 1996 · 999 citations

Behavioral Decision Making, Revealed Preference, Optimal System Design +19

The Importance of Utility Balance in Efficient Choice Designs

Joel Huber, Klaus Zwerina · Journal of Marketing Research · 1996 · 458 citations

Utility Theory, Economics, Choice Model +11

Market Boundaries and Product Choice: Illustrating Attraction and Substitution Effects

Joel Huber, Christopher P. Puto · Journal of Consumer Research · 1983 · 451 citations

Consumer Uncertainty, Consumer Study, Consumer Research +18

The Impact of Inferential Beliefs on Product Evaluations

Joel Huber, John M. McCann · Journal of Marketing Research · 1982 · 405 citations

Behavioral Decision Making, Consumer Study, Product Attributes +18

Rows per page

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