John W. Payne

The Adaptive Decision Maker.

Charles Leave, John W. Payne, James R. Bettman et al. · Journal of the Operational Research Society · 1994 · 3.4K citations

Business, Decision Sciences, Economics +17

Constructive Consumer Choice Processes

James R. Bettman, Mary Frances Luce, John W. Payne · Journal of Consumer Research · 1998 · 2.8K citations

Business, Decision Sciences, Marketing +14

Task complexity and contingent processing in decision making: An information search and protocol analysis

John W. Payne · Organizational Behavior and Human Performance · 1976 · 2K citations

Business, Decision Sciences, Decision Making +16

Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis

Joel Huber, John W. Payne, Christopher P. Puto · Journal of Consumer Research · 1982 · 2K citations

Social Sciences, Psychology, Behavioral Economics +5

Adaptive strategy selection in decision making.

John W. Payne, James R. Bettman, Eric J. Johnson · Journal of Experimental Psychology Learning Memory and Cognition · 1988 · 1.7K citations

Business, Decision Sciences, Decision Analysis +16